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Want To Change The World? 5 Book Recommendations for Entrepreneurs

April 2, 2013

This is an exciting time to be starting a new business. Due to collapsing economies and ecosystems, the structure and philosophy of companies are changing, resulting in a new breed of entrepreneur. Join the movement and start reading. Here are 5 books I recommend, and a quote from each, if you intend to start a business that changes the world.

Book recommendations for social entrepreneurs

Screw Business As Usual – written by Sir Richard Branson, the only person to have started 8 different billion dollar companies. This book will teach you about the power of company culture and how to create a business where everyone involved is treated with respect, including our planet.

Have passion for what you do; believe in yourself and your product and your customer; persevere; delegate; listen. Have fun.

Delivering Happiness – Tony Hsieh, founder of, shares his story about building a company that concentrates on the happiness of those around you.

Envision, create, and believe in your own universe, and the universe will form around you.

Wired To Care – Dev Patnaik ventures deep into the concept of using empathy to create a positive business culture.

Without empathy, any great company is at risk of becoming an also-ran. With empathy, any company can stand head-and-shoulders above its peers for the long run.

Ecological Intelligence – Daniel Goleman explains how the products we buy (and sell) have a large, cumulative impact on the health of our planet. Be aware of your impact as you build your business.

Whether we are a single consumer, an organization’s purchasing agent, or an executive managing a brand, if we knew the hidden impacts of what we buy, sell, or make with the precision of an industrial ecologist, we could become shapers of a more positive future by making our decisions better align with our values.

The Lean Startup – @EricReis teaches you how to use the scientific method to build, optimize, and grow your business. Science + Business is a tasty recipe for success. (I loaned the book to someone, so no photo or quote from it.)

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